Project Introduction Title: AI for Reputation Monitoring on Social Media Supervisor: Prof. Reynold C.K. Cheng Students: Cheu Chun Yin, Gavin; 3035779416; BENG(CompSc) Yim Kwan Lok, Samuel; 3035783053; BENG(CompSc) We would like to focus on reputation analysing and monitoring social media and internet news which is targeted at the Entertainment industry and Advertising industry. The targeted users are the PR team of Key Opinion Leaders (KOL) or Popstars and Advertising provider. The PR team or solo KOL can quickly review the public reaction, which establishes the positioning for their future development. On another side, it can help advertising provider to choose the desired candidate and decide the compensation for the promotion job. The Application will have features, such as Sentiment analysis by NLP, average sentiment score, Digital Reputation Index, data analysis and visualization on data from social media post and news about the KOLs and their competitors. In addition, Analysis is done on past cases of KOL event and incidents. After we capture the most recent actitivies of the KOL or Popstar, suggestions and references will be given based on the past case analysis. Progress: At the moment, the solution stack has been built. Specifically, the backend is able to query data from the database and a simple API has been established. As for the frontend, it is able to receive API responses and display the data in both browser and the mobile phone. Additionally, the GitHub repository has been created with link https://github.com/syamuelim/reputation-monitoring.git. All the update mentioned is visible in the repository and the example site is shown as follows. Documentation: Project Plan FYP Project Plan Project Schedule